In a world where by tech CEOs frequently retain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a route that number of dare to tread. Since the co-founder and CEO of Scentbird, one of many top fragrance subscription products and services in North The us, Mariya has proven herself to get a ahead-wondering business enterprise leader. But past her success in the company world, she has also emerged as being a spiritual guideline and intuitive Trainer, a change she shares brazenly as a result of her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Just about the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s enterprise profession took flight in 2014 when she co-Started Scentbird, an organization created to make designer fragrances extra obtainable via a every month membership design. Modeled following Netflix, but for perfume enthusiasts, Scentbird rapidly became a go-to platform for fragrance discovery. Under her Management, the business grew to provide more than seven hundred,000 subscribers, featuring entry to more than 800 fragrances from big international brand names.
With a powerful Basis in manufacturer system, offer chain logistics, and promoting, Mariya successfully captivated undertaking funds, participated during the Y Combinator accelerator, and assisted Scentbird scale into a $100M+ income company. She later expanded her portfolio with Deck of Scarlet, a splendor model, and Drift, a car or truck fragrance firm.
But when her name while in the startup earth was soaring, Mariya was quietly undergoing a spiritual transformation that will soon spill into the public eye.
The Awakening: A Change to Spirituality
About 2018, Mariya experienced what she described as a spiritual awakening. This inner evolution inspired her to dive into metaphysics, Vitality do the job, meditation, and intuitive channeling. As she deepened her spiritual follow, she began producing content to help you others examine their very own consciousness, in the end launching her YouTube channel “This is certainly Mariya.”
The channel, which now has above one hundred,000 subscribers, options an array of information—guided meditations, soul therapeutic techniques, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and often deeply individual. She invites her viewers to attach with them selves, the divine, as well as unseen energies that condition our each day lives.
Her followers typically describe her written content as transformative, and she or he has cultivated a deeply faithful spiritual viewers via reliable engagement and authenticity.
Controversy on the Crossroads of Id
Even though a lot of have embraced Mariya’s twin identity, others have elevated eyebrows—significantly as her metaphysical beliefs are getting to be extra publicly visible. In 2024, a characteristic via the Company of Trend spotlighted The stress involving her roles as a tech CEO and also a spiritual teacher.
Several of Mariya’s statements—for example remarks on different healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from people, influencers, and even former collaborators. Many magnificence influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social media boards debated the appropriateness of her beliefs in relation to her Management posture in the mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are private and presented underneath her first name only, deliberately divided from her Specialist id. Yet the controversy opened up a broader dialogue about no matter whether community figures can—or must—compartmentalize their beliefs in the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When quite a few founders attempt to take care of a picture of neutrality, she has selected to indicate up as her comprehensive self. This standard of transparency can be both equally magnetic and polarizing.
On a single hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an sector frequently concentrated entirely on scale and approach. On the other, her outspokenness about spiritual matters invitations scrutiny, particularly in an period when on the web articles can immediately go viral and provoke solid reactions.
Even now, Mariya’s strategy speaks to the deeper cultural shift. As more and more people discover wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and substance worlds—might become far more popular, not significantly less.
Businesswoman. Mystic. Influencer.
In addition to working her firms and YouTube channel, Mariya has designed an ecosystem of spiritual choices. She hosts retreats, gives private channeling periods, sells spiritual equipment, and has even published a book titled seventy two Keys to Manifestation. She’s effectively established a parallel company while in the spiritual Area—fully separate from her job at Scentbird, yet equally as structured and scalable.
Her spiritual brand, like her beauty manufacturer, is world-wide, polished, and knowledge-pushed. It’s very clear that Mariya applies exactly the same volume of target and creativeness to both of those spheres of her existence. Irrespective of whether major a crew of developers or channeling divine Strength for your guided meditation, she delivers with clarity and conviction.
The Street Ahead
Mariya Nurislamova’s journey raises crucial questions about identity, Management, and general public lifetime. Can a tech CEO also be a mystic? Must organization leaders share their particular beliefs with the public? What transpires when Individuals beliefs challenge standard norms?
Whatever the answers, Mariya proceeds to walk her path unapologetically. She signifies a whole new generation of business owners—kinds who aren’t concerned to become elaborate, scentbird ceo spiritual, and multidimensional. Her boldness may possibly Price her some partnerships, but it also earns her admiration from those who worth real truth over conformity.
In the end, Mariya Nurislamova isn’t just redefining what it means for being a CEO. She’s redefining what this means being whole.
Mariya Nurislamova life at the intersection of logic and instinct, small business and spirit, Management and vulnerability. Her story is often a bold testament to dwelling authentically, even though that authenticity includes threat. As she continues to extend her dual empire—the two earthly and cosmic—she invitations us all to consider what it means to lead with soul.
Whether or not the thing is her like a visionary or a provocateur, something is definite: Mariya Nurislamova is not really scared to interrupt the mould.